Solution Portfolio - Page 99



One merchant interviewee indicated that their organisation was
undertaking
“…a big project of risk-based authentication as [they] pulled out of 3D Secure
version 1, and will go selectively into 3D Secure version 2.” It is therefore
important for this merchant to innovate in terms of authentication to ensure that
they stay ahead of the curve whilst ensuring a low fraud environment for their
customers.
Innovations are tested and evaluated if they are relevant to the business objectives
of the retailer and likely to improve results.
We do a lot of A/B testing
for cards to optimise card
approval rates. This includes
domestic vs. cross-border
acquiring, usage of different MIDs,
and machine learning.”
Natalie Dunn
Head of Payments at Paddy Power Betfair
The 7 Habits Of Successful “New” Payments Leaders
Best practices and insights by industry front runner
19

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