Solution Portfolio - Page 83



for ecommerce,
the challenge for
payment managers is
obvious. 20% of shoppers
make a purchase in the
physical world but only
2% in ecommerce. Hence
the Payments Team’s
focus should be solely on
creating an “enchanting”
customer experience that
will help improve
conversion rates.”
From our interviews, it has become
clear that the Payments function
within online businesses has grown
and become more sophisticated.
The role of the Payments Manager
has changed from a supporting
operational
role
to
active
participation in the strategic
management of the business.
The Payments function has typically
grown in size and signicance from
a few employees to coordinated
teams
of
specialised
and
experienced staff. This growth is
indicative of the importance that
online
businesses
attach
to
ensuring an intuitive, efcient, and
smooth payments experience for
their customers.
Bilal EL KOUCHE,
Head of Payment Group at Vente-privee
The 7 Habits Of Successful “New” Payments Leaders
Best practices and insights by industry front runner
3

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