Solution Portfolio - Page 48



Online merchants are increasingly providing their payment teams with greater freedom to both streamline
their acceptance costs and explore ways to positively inuence consumer purchasing behaviour, making it
fast, convenient and as secure as possible to complete payments. With this combined approach, the payment
strategy has been established as an essential tool in a merchant’s arsenal.
DEDICATED PAYMENT TEAMS ARE DELIVERING POSITIVE RESULTS
In our last study, the payment function was identied as an important source of competitive advantage. While
payment is only one of the criteria that governs consumer preferences, it can provide an important edge. In a
world where many businesses may have a similar offering, the quality of the payment experience (including
choice of payment methods, ease of use, speed of checkout and more), may become the deciding factor for a
completed purchase.
Our ndings support this, as merchants who have a designated Payment team are seeing signicant revenue
benets. 80% of merchants who have a designated Payment team, have experienced positive impacts on
their revenue. This is reected in the fact that most respondents (87%) now operate a designated Payment
team. These results conrm that the Payment team is increasingly viewed by merchants as a crucial professional function. Consequently, payment service providers now have a point of contact with a dedicated
payment team, facilitating potential growth in partnership opportunities.
20%
No
80
%
Yes
Figure 5: Of merchants with a designated payments team,
have you experienced positive impacts on your revenue
from your payment strategy?
50
%
50
%
No
Yes
Figure 6: Of merchants without a designated payment
team, have you experienced positive impacts on your
revenue from your payment strategy?
The value here is clear when looking at those merchants who do not yet have a payments team within their
organisation. While this group still sees benet from their Payment strategy, only 50% are seeing measurable returns.
The Impact of the Payment Function Today
The Quantitative Insight Into the 7 Habits of Successful “New” Payments Leaders
4

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