Solution Portfolio - Page 144



Part 1
Part 2
Leading the world in mobile payments:
Alipay and WeChat Pay
Part 4
Part 3
Users can have additional benets and rewards: Mobile payments infrastructures as Alipay and
WeChat Pay allow to set up various schemes for commercial and marketing activities such as discounts,
promotions, cash back and so on. It is easier for users to be aware of current deals and get the best out
of their shopping experience.
They are familiar with them: Chinese are accustomed to a cashless life and they feel at home away
from home when they see Alipay and WeChat Pay brands.
They integrate with all aspects of life: These mobile apps seamlessly blend social media, e-commerce,
payment and other nance functions into single app and user-friendly ecosystems.
Reasons for using mobile payment
Convenience, speed and familiarity
Feeling of pride when seeing Chinese brands
No need to exchange foreign currencies, discounted exchange rates
Discounts on purchase
Marketing promotions
Recommendations by shop clerks or others
64%
48%
43%
36%
24%
21%
Figure 2.31
Preparing your business to welcome Chinese shoppers.
A guide to understand and get started with Chinese payment methods.
23

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