Solution Portfolio - Page 137

Chinese shoppers abroad:
A new type of customer
Part 2
Part 3
Part 4
2. Consider their preferences
Considering the payment options as a turning point in boosting sales, Chinese companies have invested the
last few years in expanding mobile payment services worldwide. 84% of Chinese tourists surveyed by Nielsen
felt that nowadays it is easier to nd merchants willing to accept mobile payments compared with two years
ago, while the remaining 16% feel that there was no signicant improvement in this area. The report states
that still nearly 40% of Chinese tourists felt that only a small portion of local merchants they encountered
during their last overseas trip supported mobile payment methods.
At the same time, 38% of respondents who did not use mobile payments while travelling overseas expressed that
this was due to the lack of acceptance for mobile payment by merchants in their destination countries or regions.
Chinese tourists believed that “local merchants' operation of mobile payment solutions needs to be improved”.
3. Mobile payments. Mobile payments. Mobile payments
Being equipped with Chinese mobile payment options provides an easy, familiar payment gateway for
Chinese tourists and encourages them to spend more. Nielsen’s recent research found out that 91% of
Chinese travellers would feel more comfortable in spending if Chinese mobile payments are accepted. 64% of
survey respondents think it is more convenient to pay by using their mobile. Nearly half (48%) say it made
them feel proud to see Chinese payment platforms accepted abroad, and 43% say they preferred mobile
payments because they didn’t have to worry about exchanging money, and were likely to get a better
exchange rate too.
Data collected by Nielsen and Alipay show that 93% of
Chinese tourists would consider using mobile payments
when traveling overseas if more overseas merchants
would accept them, while 91% would show greater
willingness to spend and shop if overseas merchants
accept Chinese mobile payment brands.
Preparing your business to welcome Chinese shoppers.
A guide to understand and get started with Chinese payment methods.


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