Solution Portfolio - Page 135



Part1
Chinese shoppers abroad:
A new type of customer
Part 2
Part 3
Part 4
2. Their desire to buy more
Besides the numbers and statistics, what is key for merchants to understand is that Chinese shoppers are
keen to buy more overseas. But in most cases, overseas retailers are not ready to support and feed their
desire for shopping. The United Nations World Tourism Organization (UNWTO) reports that Chinese
tourists’ expenditures abroad now represents 21% of the global tourism spending. More importantly,
Chinese travellers spend on average more per person per trip than tourists from any other country in the
world.
Afuent tourists from Mainland China continue to consistently spend more while travelling abroad
than tourists from any country in the world
Rest of the world
China
52%
21%
United States
10%
Chinese tourist spent on
average twice as much as
tourist from the United States
when travelling overseas
Germany
UK
France
3.2%
6.5%
5.1%
Figure 1.73
3. An exponentially growing customer base
There is another aspect that should be taken into consideration in order to get the big picture - just 7% of
Chinese citizens – 99 million people out of a population of 1.415 billion – currently possess a passport. It is a
small percentage compared to around 40% of Americans, and 76% of Britons.
Clearly the potential for further growth is immense. The China Outbound Tourism Research Institute
(COTRI) forecasts that overseas trips by Chinese will grow from 145m (2017) to more than 400m by 2030.
600 million additional trips in international tourism forecasted by UNWTO, brings the total from 1.2 billion
in 2017 to 1.8 billion by 2030. In 20 years China will generate a quarter of the whole international
tourism.
Preparing your business to welcome Chinese shoppers.
A guide to understand and get started with Chinese payment methods.
14

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