Solution Portfolio - Page 134



Part1
Chinese shoppers abroad:
A new type of customer
Part 2
Part 3
Part 4
WHY SHOULD MERCHANTS ADAPT TO CHINESE SHOPPERS
PREFERENCES?
1. The numbers speak for themselves
Chinese are the world’s bigger spenders as tourists and far too important to ignore. In 2017, more than 130
million mainland Chinese citizens travelled around the globe and their total spending overseas was around
USD 115 billion. It took less than 20 years for China to grow from travel minnow to the world’s most powerful
outbound market, stealing the thunder from the US.
According to Nielsen research, Chinese tourists’ purchasing power has been increasing steadily and the gap
in the average annual spending between them and other groups of tourists is getting wider. In 2017, the
average of Chinese tourists’ spending while overseas reached USD 5,565 and forecast for the coming years
is a 3% annual increase reaching USD 5,715. In Europe, Chinese travellers spent an average of USD 3,754
per person, excluding tour group fees and costs of transportation to and from the destination.
Preparing your business to welcome Chinese shoppers.
A guide to understand and get started with Chinese payment methods.
13

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