Solution Portfolio - Page 131



Part1
Chinese shoppers abroad:
A new type of customer
Part 2
Part 3
Part 4
HOW ARE CHINESE SHOPPERS DIFFERENT ?
1. Shopping makes them really happy
Chinese enjoy shopping. Unlike Americans or Brits, Chinese consumers experience shopping as something
fun rather than being a chore. A survey by Millward Brown pictures 68% of Chinese respondents as “happy
or overjoyed” shoppers, while only 48% of American and 41% of British respondents feel the same way
when it is time to shop. Millward Brown also found that Chinese shoppers are much more curious and
enthusiastic than others in learning about products they are planning to buy.
2. They are natural omnichannel shoppers
Chinese customers value e-retailing more than the brick-and-mortar retail experience. They
still
enjoy
window-shopping,
but
less
compared
to
Western
shoppers.
In
2018
PricewaterhouseCoopers (PwC) interviewed more than 15,000 global online shoppers and found that 75%
of Chinese shop online on a weekly basis, a massive chunk of the market compared to a global average of 21%. In
the Chinese retail scenario, technology is integrated into the shopping process, social media, smartphones,
tablets and PCs play a decisive role the decision-making and buying.
The country leads the world in mobile shopping. PwC survey shows that more than three out of four Chinese
consumers have used a mobile phone to shop, compared to a global average of 43%. A remarkable fact is
that one in four Chinese consumers say that they shop with a mobile phone at least once a week. The global
average: only 9%. And these Chinese customers carry their preferences abroad when it comes to shopping.
3. They are more demanding
On a global scale, most shoppers trust e-commerce
government has estimated that nearly one out of
websites and expect that products they buy will be of
three people who regularly shop online have been
good quality. This is not a shared sentiment in China.
duped by scam sites. It doesn’t come as a surprise
Buyers are so used to counterfeit, fake goods and
then
internet frauds that their level of trust is much
hand-holding and assurances during the shopping
lower than in the Western countries. The Chinese
experience abroad. They are constantly looking
that
Chinese
Preparing your business to welcome Chinese shoppers.
A guide to understand and get started with Chinese payment methods.
consumers
need
more
10

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