Solution Portfolio - Page 130



Part1
Chinese shoppers abroad:
A new type of customer
Part 2
Part 3
Part 4
7. They prefer ofcial channels or duty-free stores
Coming from a domestic market notorious for its knock-offs, or fakes, well-to-do Chinese shoppers are
eager to ensure that what they buy is an original. As they want to be sure about the product they buy, the
more reputable and transparent outlets such as ofcial duty-free stores and high-street shops are the
preferred targets. According to McKinsey & Company, “the quality and authenticity of their purchases are
the top two factors for selecting where they choose to make their purchase”.
Shopping channels used by Chinese consumers when overseas, %
41.0
Downtown
duty-free stores
26.0
15.0
9.0
7.0
Airport
duty-free
stores
Dept.
stores
Freestanding
brand stores
Shoppingmall brand
stores
1.0
0.7
Brandexclusive
outlets
Multibrand
outlets
0.5
E-commerce
Figure 1.62
Preparing your business to welcome Chinese shoppers.
A guide to understand and get started with Chinese payment methods.
9

Paperturn



Powered by


Full screen Click to read
Paperturn flipbook system
Search
Overview
Download as PDF
Print
Shopping cart
Full screen
Exit full screen