Solution Portfolio - Page 127



Part1
Chinese shoppers abroad:
A new type of customer
Part 2
Part 3
Part 4
4. Connectivity for their smart devices is a must
As soon as they touch ground, Chinese travellers get
packages (50%), while 38% chose to rent global
busy in connecting their smart devices to internet to
Wi-Fi, 34% chose to purchase local mobile phones
be able to chat, browse and grab information about
or SIM cards, and 18% rented local mobile phones
local
or SIM cards. When using mobile phones to connect
attractions,
dining
deals
and
shopping
discounts.
to the internet, 81% of Chinese tourists used Wi-Fi,
primarily choosing free public Wi-Fi hotspots (56%)
As reported in Nielsen and Alipay research, for 97%
or renting local Wi-Fi devices (49%). For the
of Chinese tourists it is key to be online and they are
post-80s and 90s generation groups, who are more
willing to use several options to stay connected.
likely to try new things, 55% and 52% respectively
They usually chose international roaming for mobile
chose to use rented global Wi-Fi services.
phone (62%) and purchased discounted data plan
5. Beauty products and local specialities are their must-buy
Beauty items and local specialities are the must-buy and must-have goods for outbound Chinese shoppers .
More than half of the Chinese tourists bring these 2 types of items home from their overseas trips. In addition
to these, Chinese tourists favour souvenirs, clothing (especially shoes and hats), local delicacies, bags and
suitcases
Most popular goods purchased by outbound Chinese tourist (top 5)
Skin Care
& Beauty Products
Local Specialities
Top 1
Top 2
Souvenirs
Top 3
Clothing.
Shoes & Hats
Top 4
Food
Top 5
Figure 1.31
Preparing your business to welcome Chinese shoppers.
A guide to understand and get started with Chinese payment methods.
6

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