Solution Portfolio - Page 125



Part1
Chinese shoppers abroad:
A new type of customer
Part 2
Part 3
Part 4
WHAT ARE CHINESE TRAVELLERS LOOKING FOR?
Chinese travellers y overseas with a luggage full of very specic behaviours and expectations. A unique
consumer culture has been developed in China in the last decade and there are few things merchants must
keep in mind about Chinese shoppers travelling in Europe.
1. The experience is far more important than the price
A recent research issued by Nielsen and Alipay
fth position (34%), while most of the respondents
shows
more
(56%) declared that their rst thought goes to the
interested in the travel experience itself than in the
beauty and uniqueness of the place they are
price that comes along with it. When listing
planning to visit.
that
well-to-do
travellers
are
priorities related to a trip, affordability is only at the
56%
Beauty and uniqueness
of tourist attractions
47%
Safety
45%
Ease of visa
procedures
35%
Friendliness of
locals to tourist
34%
Affordability
Figure 1.11
Of course, like every other shopper on earth, Chinese
Chinese consumers surveyed prioritised product
people love a bargain. But price is no longer the king.
availability and almost 100% stated it is a huge plus
In the recent past, Chinese consumers were known
when merchants adopt new technologies to
to prefer shopping online mainly for better prices;
improve the overall shopping experience.
today price is losing ground in favour of other factors.
A research conducted by Oracle reports that 82% of
Preparing your business to welcome Chinese shoppers.
A guide to understand and get started with Chinese payment methods.
4

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